Co-Founders

  • Poh Wenyi Managing Director

    Owning almost a decade of sales experience in the Financial Services industry, Wenyi, former Senior Financial Services Manager co-founded SeedIn in 2013 and is presently the Managing Director of SeedIn Cambodia and Regional Business Development Director of SeedIn.

    As the Regional Business Development Director of SeedIn, Wenyi leads the internal Business Development team to improve the company's market position, identifying and exploring new business opportunities with the vast knowledge he has on the ever-changing finance market regionally.

    With his long years of experiences and knowledge in the finance and business world, Wenyi defines long-term strategic goals for SeedIn Cambodia and works closely with other overseas counterparts to ensure successful expansion and implementation of SeedIn into Cambodia.

    His extensive portfolio includes spearheading new initiatives like the recent formation of the first Crowd Funding Alliance in Singapore.

    Equipped with a charismatic personality, he is often the speaker and the face of SeedIn Singapore and enjoys connecting both people and businesses with complementing direction, building and fostering key-customer relationships with sales agencies to develop distribution channels for SeedIn's products.


  • Pheap Horng Executive Director

    Holding more than 15 years of experience in the Business and Financial industries, Pheap, Executive Director of SeedIn Cambodia, is a thought-leader when it comes to Business Management and Marketing Strategies.

    Pheap is an active player in the Business industry, where he wears multiple significant hats such as Co-Founder of CamTrip Investment Company Pte Ltd, Shareholder and Director of One Eleven Development, SeedIn Cambodia Capital, DEC Investment, Max Credit Pawn Pte Ltd, Prime trust property and Tonner Bike International. He is also a member of Cambodian Valuers and Estate Agent since 2005, as well as a member of Young Entrepreneurs Association of Cambodia since 2009.

    Prior to his stint in SeedIn Cambodia, Pheap joined MGM Group and Magnum Cambodia Lottery in 2000 as Chief Executive Officer and Managing Director, and held a variety of positions, including Operations Manager, Chief Executive Officer and Managing Director during his 11 years in MGM Group and Magnum Cambodia Lottery. On top of which, Pheap serves the board of Director of MGM Investment and is a former Director of MGM Investment.

    The Master’s degree graduate in Political Science and Bachelor’s degree in Business Management from University of Cambodia has accumulated many years of experiences and wisdom in several areas that are key enablers for the company’s success: Strategic Management, Financial Management, Marketing Strategy, and Operational Management.

Executive Team

  • Heng Sovanda Account Executive

    Sovanda wields years of experience as Administrator and Accounting Executive in the construction and finance sectors.

    As the Accounting Executive, she tapped on her experiences and skills to achieve timely reports and implement policies for SeedIn Cambodia long term goals. Being a fast learner and a meticulous employee, it brings an extra edge to her work productivity, especially when handling accounting matters.

    Sovanda graduated with a Bachelor's Degree in Finance and Banking from Norton University, Phnom Penh, Cambodia.

    Besides work, she enjoys watching movies and never fails to miss the latest release in Cinemas.


  • Torng Vichet System Administrator

    Vichet had 8 years of working experience in both small and large firms as Information Technology (IT) Technician, where his strong expertise and experience enables him to customize and troubleshoot multiple systems errors with ease.

    In SeedIn Cambodia, Vichet, the System Administrator, takes care of the entire IT platform, making sure that it is consistently performing at optimum level. In order to provide our customer with better user experience consistently, he is always finding ways to improve the existing system.

    His developed skill set consists of hardware replacement, fixing software issues, network installation and server control.

    Having graduated with a Bachelor’s Degree in Computer Science from Asia Euro University, Cambodia, Vichet is passionate about IT Development and would usually spend his free time browsing through the internet, learning about the newest innovations and platforms.


  • Ros Chandara Financial Manager

    With 6 years of experience in the financial sector, as an Accountant, Teller and Administration Executive, Chandara amassed an additional of 5 years in a Business Trade Organization as General Manager, equipping her with relevant and essential skills that any organization would require.

    As the Human Resource Manager in SeedIn Cambodia, Chandara takes care of the team’s welfare, implementing policies and strategies to increase overall cohesiveness and work productivity.

    Chandara graduated with a Bachelor’s Degree of Finance & Banking from Royal University of Law and Economics, and Master of Business Administration, where she majored in Management from Build Bright University.

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+855 (0)23 2217 08
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  • USD $2,057,709,412
    Asia Pacific


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No. 34 Street 200,
Boeung Riang, Duan Penh,
Phnom Penh, Cambodia

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